The following question came from one of our readers. “Which job search engine works the best? I like indeed.com, and it looks like my monster search is not returning hardly anything. I was also wondering if ladders.com worth the fees that they charge for the job seekers.”
Great question! Here’s the truth about using Job Boards in the job search process:
First, you must remember that only about 4-6% of people find their jobs through the job boards. That’s because job boards are NOT set up for job seekers – they are set up for company recruiters. You are not the customer – the company is. They are the ones paying the bill to post a position. Job boards provide the “raw materials” to these companies – job seekers. YOU are the raw material. YOU are a commodity. YOU are the product. Job boards make their money by selling volume to companies who pay significant fees for a posting – anywhere from $400-$1,000 each. These things aren’t cheap. However, from the employer’s perspective, they are effective.
Second, MOST people find their job through some form of networking. Remember, “it’s not what you know, it’s who you know.” Since networking is the most effective job search method (at somewhere between 60 and 80%), you should spend MOST of your time talking to people. Too many job seekers go wrong in their job search because they spend most of their time behind a computer searching the job boards. If you want to accelerate your job search you should be sitting face to face with several people EVERY DAY. Find out what they need and offer to help them achieve it. That’s what networking is all about, “finding opportunity for you, the person with whom you are networking, and your respective networks.”
That being said, there are some job board strategies that will HELP you in the job search.
– Consult local job boards (such as Craig’s List). Since networking is about finding opportunity, the chances of you knowing the person or company who posted the position on the local board is much higher, which allows for more networking.
– Update your Monster/JobDango/CareerBuilder profile frequently.
– DON’T post to job boards during the daylight hours. That’s when you should be talking face to face with your networking contacts.
– Use specialty job boards that target your specific industry or position. For instance, people who are in pharmaceutical sales and healthcare have had some luck with medzilla.com while engineering & techie-types have found good postings through dice.com. What boards do recruiters in your field consult?
– To fee or not to fee? I would steer clear of job boards that want to charge you something. Remember, for job boards you are a commodity, the “raw material”.
– Don’t forget about LinkedIn. LinkedIn has its own job board. Some of the postings there can’t be found anywhere else. The good thing about LinkedIn is that if you submit an application through them, the recruiter can go directly to your LinkedIn profile where they will see your resume, your contacts, and your recommendations. (You DO have LinkedIn recommendations, don’t you?!)
Finding a job in this tough economy is a full time job in itself. No matter what career position you have held or seek, to be most effective you will need to become an expert at sales. As a job seeker you are selling the most important thing you have to offer – the ability to help a company achieve their business goals. Job boards can help you in the sales process, but they are limited in their ability to produce. Use your time wisely. Spend 80% of your time face-to-face with your network and 5% of your time searching the internet. That’s where the real results are!